Adding video is a great way to liven up your blog, social media page or commercial website. Many inexpensive cameras can take video of reasonable quality for posting, either on YouTube or directly to your site.
If you have a how-to, informational sort of blog site, consider filming a complementary video to illustrate key points of the instruction. This will help clarify your post as well as adding some visual media to make it more interesting.
Keep it Short and to the Point
Limit videos to five minutes or less. Keep in mind that most people have a short attention span when it comes to watching videos. Also, the larger the file, the longer it will take to load, and may even come up against file size limits for your site. YouTube, for instance, has a 100 Mb size limit on file uploads. Also, try to feature something that will grab the reader’s attention in the first 30 seconds or you may lose them.
Speaking of YouTube
Consider uploading your video on YouTube, and embedding it from YouTube into your blog or WordPress theme. By going this route, you are simply adding a link rather than an actual video so it won’t slow down your site’s loading speed – which has an effect on your ratings – and you won’t have to purchase additional capabilities or space from your blog hosting site. Your video is now in two places on the web, which may bring moretraffic to your site, especially if you include your site’s URL at the end of the video.
YouTube is also a social networking site, and if you plan to make a number of videos, you may want to create your own YouTube channel and use it to draw traffic to your website. There are many articles and tutorials available about how to develop a YouTube presence; however, this is a subject for another article.
Reposting or Sharing YouTube Videos
You don’t have to simply repost your own videos. If you find an entertaining or informational video on YouTube that is relevant to your site and would you like to post it there, you simply have to click “Share,” and if the video is available for sharing, you will be given the option to provide a link or actually embed it into your site.
A link is just that, a link that will take the reader to the YouTube video on YouTube’s website. If you choose embed, however, you will be given HTML code that you simply need to place in your blog or website’s HTML code area, and when it is posted, the video will appear on and be playable directly from your site’s page. In many WordPress premium themes , you will even be given the option as to what size you would like it to appear.
The video is identified as having come from YouTube, and contains a link allowing the reader to watch it on YouTube. After it is done playing, a number of other video options from the same site will appear in the box so that the customer may choose to view similar videos. YouTube is happy, the owner of the video is happy, and you have interesting content for your website.
If you should hit the jackpot and your video goes viral, you could be well on your way to driving quite a lot of traffic to your website. You can also make a profit by monetizing your videos. It is worth taking some time to read YouTube’s rules about monetizing videos, however, as certain features will disqualify a prospective entry, such as using music that is copyrighted, or even inadvertently having the radio or television playing in the background even though it not relevant to the content.
Remember, adding fresh, interesting content to your site on a regular basis is the best way to build a loyal following. Don’t be afraid to liven it up with photos and video!